The Brief - To help a new local independent sweet shop launch a new range of sweets called radioactive sours.

The Concept - To use the idea of "Radioactive" to its full extent.

The Solution - We decided to use the basic idea of radioactive substances in science to base the design around. We chose scientific glasswear to sell the product in and have kept the branding as simple sa possible using a radioactive symbol as the logo for the range.

I also helped launch the new product. We went into town and got people to try the sours and take a 'sour-selfie'. If they uploaded this onto Facebook, Twitter, etc. then they would be entered into a prize draw.